Online casinos are just like any other business; they simply want to attract and then retain their Canadian customers by keeping them happy. There are many ways in which this is done but the principal method used is to set up a package of bonuses and payouts such as the Windows Online Casino loyalty program. Gambling is all about making the odds work in the player's favor and nothing improves the odds like a doubling of the player's stake for no extra cost.

For serious Canadian gamblers, understanding online casino bonuses and promotions and continued membership schemes is crucial to their success. Bonuses are usually awarded only during play whereas loyalty bonuses accumulate comp points through time and when specific windows games are played. After they have accumulated in the account, these points can be converted into cash or used in further play. Membership in these schemes is usually free and automatic upon opening an account.

Many of these schemes have a tiered system with higher rankings in the Windows VIP program providing higher rewards, which need not always be in the form of points or cash. Monthly bonuses are another reward offered for continued casino use. Previously restricted to new players, these are being extended as a form of 'thank you' to these players.

Auctions resulting from these schemes are also popular with players using auction points to bid for desirable things like cars, vacations or electronic gadgets. Regular players who play for high stakes at Windows Casino will also get enrolled into VIP club membership and receive a host of benefits and high-end service levels.